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Expansion of Business Activities by Introducing an E-shop
Kučírková, Kateřina ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities through the establishment of an e-shop in the company Sýry & Vína VEČERKA. The first part deals with the definition of the problem, the aim of the work and methods of solution. The theoretical part deals with the theoretical basis of the problem. The next part of the work contains an analysis of the internal and external environment, which we then summarize in the SWOT analysis. Based on the results of these analyzes, we will propose a solution to the company that will lead to the development of their business activities.
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Expansion of Business Activities by Introducing an E-shop
Kučírková, Kateřina ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities through the establishment of an e-shop in the company Sýry & Vína VEČERKA. The first part deals with the definition of the problem, the aim of the work and methods of solution. The theoretical part deals with the theoretical basis of the problem. The next part of the work contains an analysis of the internal and external environment, which we then summarize in the SWOT analysis. Based on the results of these analyzes, we will propose a solution to the company that will lead to the development of their business activities.
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